Nooka

Now this style of watch totally takes the one from the previous post do a 180 spin and shoot.  Right now too you may be thinking hold in how is this any way tie in with the trend of minimalism.  Well yes of course when you look at these watches and yes they are watches, your thinking this is very very confusing, wrong!  At first glance it looks like something from outer-space.  Which in fact was the aim of the guy who started this company, and a young company and that in 2004.  His name Matthew Waldman, a New Yorker, his aim being to design a watch with innovative design with a futuristic look, both of which he nailed very well.


Once you take the time too look at these watches, it is actually very easy to tell the time on them, he has a few different designs, but i picked out these as they were the most interesting to me. 


The first 2 lines, in total there will be 6 bars on both, adding up too 12, there are your hours, 3rd line is divided into quarterly sections , there are your minutes and same for the 4th that being your seconds, and the 3 dots at the bottom one indicating am, the other pm and the other for an alarm.  So in the picture the time is 5:45pm


The 2nd you count the dots which come up too 9, and the minutes are at the bottom, and the same goes with the 3 dots for am, pm and alarm, so in this picture the time is 9:47am.


It may seem very confusing to do at first but once you are used to it, you will be able to tell the time just as fast as glancing at an analog watch.  As they say do not judge a book by its cover, all of us have been brought up by knowing how to tell the time via, analog or digital faces.  This is just an eccentric way of displaying time, giving it some edge, it also acts as a great conversation piece too.


Enjoy!!


Nooka